graphic design / illustration / photography / web design
giving mundane aspects an injection of wonder***
MooksGoo is Michelle Lott. HOWDY...
Oh hello there.
Welcome to the land of MooksGoo - an award-winning designer.
Bright, wondrous and quirky is just great. It's much more fun to be different.
Communication to an audience is vital. Let's face it, if something isn't easy to use, or understand, why bother going any further? Design is an experience, so make it a memorable one.
Supporting local businesses and charities is awesome, everyone should do their bit. Love commissions and collaborations. I thrive on networking - meeting and greeting is fab (much prefer the events with wine and cocktails though...), so get in touch!
(Because who doesn't love unicorns)
THE WONDER ROOM
Well over the years I have accumulated enough 'creative clutter' to literally fill a house, so I dragged my family to a bigger premises! I now have a rather funky space, simply called The Wonder Room (or an 'office' to the normal folk). The fantastically talented Mr Lott followed my waffling brief and put it all together, legend.
BLACK AND WHITE STRIPES
Self initiated pen and ink illustrations with watercolours. Mainly summer inspired works (who doesn't love sunshine?)
HAND ILLUSTRATED TYPE
HAND RENDERED TYPOGRAPHY
PEN AND INK
THE ISLE OF WIGHT DONKEY SANCTUARY
What an amazing company. Who doesn't love to visit a donkey? On-going project, started in 2014. Utterly overwhelmed by the whole design journey!
WELCOME TRIFOLD - MAP ON REVERSE
MANY OTHER STATIONERY DESIGNS
PRODUCTS FOR SHOP
PHOTOGRAPHY BY MOOKSGOO FEATURED IN THE ISLE OF WIGHT DONKEY SANCTUARY NEWSLETTERS
BIANNUAL ISLE OF WIGHT DONKEY SANCTUARY NEWSLETTER, GIFT CATALOGUE, ADOPTION PACK, AND RAFFLE TICKETS. PHOTOGRAPHY, PHOTOSHOP EDITS, COPYWRITING (JOINT), ILLUSTRATIONS, AND OVERALL DESIGN CREATED BY MOOKSGOO. TO HAVE ONE OF THESE BEAUTS DELIVERED TO YOUR DOOR, CLICK HERE TO ADOPT ONE OF THE FABULOUS DONKEYS... WWW.IOWDONKEYSANCTUARY.ORG
SUMMER 2017 NEWSLETTER, CATALOGUE, ADOPT A DONKEY FORM, AND RAFFLE TICKETS. PHOTOGRAPHY BY MOOKSGOO.
ADOPTION PACK WITH A CHOICE OF WHAT DONKEYS YOU WOULD LIKE TO ADOPT.
THIS BOOKLET IS NOT INCLUDED IN EVERY ISSUE.
WINTER 2016 NEWSLETTER, CATALOGUE, AND RAFFLE TICKETS.
I STEPPED AWAY FROM THE TRADITIONAL MAGAZINE OR NEWSLETTER LAYOUT. I WANTED THE AUDIENCE TO WANT TO READ IT INSTEAD OF JUST FLICKING THROUGH. BY ADDING FUN ELEMENTS, COMPLIMENTING COLOURS AND LIVELY PHOTOGRAPHY, THE READER IS ENTERTAINED THROUGHOUT.
THE BIANNUAL ADOPTION BOOKLET, GIFT CATALOGUE, NEWSLETTER AND RAFFLE TICKETS HAVE HELPED THE ISLE OF WIGHT DONKEY SANCTUARY TO SIGNIFICANTLY INCREASE THEIR PROFITS TO PROVIDE EVEN MORE FUNDING FOR THEIR DONKEYS. ALTHOUGH TIMES ARE STILL TOUGH FOR THEM, I SLEEP BETTER AT NIGHT (WELL, DREAMING ABOUT DONKEYS, MAINLY) KNOWING HOW MY DESIGN WORK HAS MADE SUCH A BIG IMPACT.
NEW HERD ILLUSTRATION
SPECIAL CHRISTMAS ADOPTION ILLUSTRATION
TRADITIONAL HERD ILLUSTRATION
MINIATURE HERD ILLUSTRATION
FUN, NEW SIGNAGE ERECTED AT THE DONKEY SANCTUARY, ISLE OF WIGHT
ADOPT A DONKEY FORM
NEW WELCOME SIGNAGE
A HUGE 4 METER 'ADOPT ME' BOARD. USERS CAN FIND THEIR FAVOURITE DONKEY AND ADOPT STRAIGHT FROM THEIR PHONE WITH A QR READER - EASY PEASY AND LEMONS
READY STEADY FLOW
Plumbing and drainage company on the Isle of Wight. He is awesome! Say I recommended you.
GATTEN AND LAKE PRIMARY SCHOOL
A simple Christmas Fair poster for a school.
WEB DESIGN FOR DESKTOP, TABLET AND MOBILE
THE OCEAN DECK BAR & RESTAURANT
Local pub/restaurant full re-brand on Sandown Bay seafront, Isle of Wight. Everything from initial idea, to printing, and shop fitting.
WEBSITE - design, hosting, SEO, management
BUSINESS CARDS - 400gsm, mat lam
ADVERTISING / COUNTY PRESS / MAGAZINES
WINE LISTS - A3 trifold, 300gsm, mat lam
BESPOKE GREASEPROOF PAPER
FLAG COCKTAIL STICKS
PHOTOGRAPHY & EDITING
ALL INTERNAL & EXTERNAL SIGNAGE
BESPOKE LIT MENU BOXES
BESPOKE GREASEPROOF PAPER
PHOTOGRAPHY BY MOOKSGOO
MERMAID AND OCTOPUS WALL ART
Hand illustrated mermaid and octopus for the Waterfront Inn, Shanklin, Isle of Wight. The execution is a large digitally printed vinyl to fill one of their walls.
PEN AND INK
PRINTED DIGITAL VINYL
Various commissions and designs
HAND ILLUSTRATED TYPOGRAPHY
PAINTED WALL ART
A CHERRY ON TOP
THE most amazing quirky cake-maker based on the Isle of Wight.
BUSINESS CARD DESIGN
BUSINESS CARD PRINTING WITH SILVER GLITTER VARNISH. love.
SILVER GLITTER FINISH ON BUSINESS CARDS.