Graphic Design
Communication to an audience is vital. Let's face it, if something isn't easy to use, navigate, or understand, why would anyone stay engaged?
Graphic design is about crafting clear, captivating experiences that inspire, inform, and delight. It’s problem-solving with purpose, blending words, images, and visuals to communicate ideas beautifully and efficiently. It is an experience for a user, so make it unforgettable.
With every new project there is a lot of research and investigation. You need to stand out against your competition by offering your target audience, specific niche and targeted demographics something new, interesting and unique. What is your aim - more sales? More subscriptions? More awareness of your company?
At its heart, graphic design is about connection - creating visual stories that make people stop, feel, and say 'wow!'

The Common Space
INTERPRETATION PANEL DESIGNS • PRINTING
Created to celebrate and communicate the Isle of Wight’s UNESCO Biosphere Reserve status, this series of interpretive panels uses bold typography, a clear hierarchy, and vibrant illustrations, turning complex information into clear, colourful stories that draw people in and spark curiosity.
"Thanks so much, Michelle, for these fantastic designs, the AONB (Area of Outstanding Natural Beauty) are really blown way by them!"
Ian Boyd, The Common Space.


EduDiverse
LOGO • BRANDING • VISUAL IDENTITY • WEBSITE • INTEGRATED BOOKING SYSTEM
This vibrant, inclusive brand identity captures EduDiverse’s mission to provide alternative educational experiences that inspire growth and confidence for neurodiverse learners.
The design blends organic curves and soft circular motifs - inspired by the yin yang - to reflect balance, creativity, and support. The bold wave emblem symbolises resilience and forward motion, echoing the core values of education and learning. It also embraces the idea that 'it’s okay to colour outside the lines', because real learning happens through exploration, trial, and error.
A coastal-inspired palette of seafoam teal, coral, and sandy gold evokes calm, optimism, and connection to nature.
The website was built from the ground up, offering an integrated experience booking system for families and groups alongside the alternative education programme. It continues the brand’s inclusive ethos, delivering a seamless, user-friendly experience on every device.
"Michelle was fantastic - friendly, professional, and delivered a stunning logo and website that perfectly captured my vision. Highly recommend!"
James Ranson, CEO EduDiverse.

Future Works
LOGO • BRANDING • VISUAL IDENTITY
This bold, youth-focused identity captures the vibrant energy of Future Works - an event connecting 16–30-year-olds with creative careers on the Isle of Wight. The dynamic mix of electric purples, blues, and oranges - paired with bold typography and playful star motifs - reflects confidence, creativity, and collaboration.
The result is an eye-catching, contemporary brand that feels exciting, inclusive, and full of possibility, inspiring young people to connect, create, and explore their future in the arts.
"It has a contemporary, professional feel with a bit of edge - it's really great!"
Georgia Newman, Deputy Director of Creative Island.

New Leaf Counselling
LOGO • BRANDING • VISUAL IDENTITY
This soothing, nature-inspired brand identity for New Leaf Counselling reflects growth, healing, and self-discovery. Soft organic shapes and a hand-illustrated leaf motif convey empathy and renewal, while a fresh palette of green, lilac, and magenta adds warmth and optimism.
The result is a gentle yet confident brand that feels approachable and uplifting, perfectly aligning with the values of compassion, trust, and positive change.
"You have done such wonderful work - I love it! Thank you."
Hazel Green, Owner of New Leaf Counselling.
Wedding Invitation
BESPOKE NESTED INVITATION, MENU AND RSVP CARD • FOLDED ENVELOPE • PRINTING GOLD FOIL • TEXTURED PEARL STOCK • GOLD GLITTER
This luxurious wedding invitation was an exciting experience for the guest, as the envelope housed the venue information, the menu and the RSVP card. The gold embossed foil and gold glitter background added depth and tactility. One would say it is rather lavish, darling.
"These are the most beautiful wedding invitations we've ever seen. Our guests were absolutely blown away with them!"
Mr and Mrs London.

Wight Wahines
LOGO • BRANDING • VISUAL IDENTITY
This bold, sun-soaked identity channels the empowering spirit of Wight Wahines Surf Fest - a celebration of women, waves, and community. Inspired by retro surf culture, this visual identity combines warm sunset hues with dynamic curves that echo the island’s surf energy.
Playful typography and vintage-inspired graphics bring a nostalgic yet modern edge, while the cohesive look flows effortlessly across posters, boards, and apparel - creating a fun, fearless, and distinctly Isle of Wight brand.
"Thanks for the awesome logo MooksGoo!"
Wight Wahines.

Dixcey Landscapes
WEBSITE • VISUAL IDENTITY • HOSTING • EMAIL
Fresh, bright, and full of personality, this website for Dixcey Landscapes brings their long-standing expertise to life through lush greens, organic shapes, and nature-inspired illustrations. The visual identity reflects growth, care, and craftsmanship - perfectly suited to a family business transforming outdoor spaces since 1990.
Clear navigation, warm photography, and organic visuals create a welcoming and trustworthy experience across all devices. The cohesive design system ensures the brand feels modern, approachable, and deeply rooted in the landscapes they work with every day.
"Working with Michelle was a great experience from start to finish. She took our ideas, added her own, and created a modern website that exceeded our expectations. Her attention to detail, creativity, and ability to understand exactly what we wanted made the whole process smooth and enjoyable.
Communication was excellent, every request was handled professionally, and the final site looks stunning. It's easy to navigate and works perfectly on all devices. We’re incredibly happy with the results and highly recommend MooksGoo. Truly top-notch work!"
Dixcey Landscapes.

Soul Shifting Somatics
LOGO • BRANDING • VISUAL IDENTITY
Rooted in calm and connection, the Soul Shifting Somatics identity captures a journey toward balance and self-discovery. The yin-yang symbol and radiant sun express harmony, transformation, and inner awakening.
A soothing palette of sage, ochre, gold and cream grounds the design in warmth and mindfulness, while clean typography and gentle curves create a sense of flow and ease - perfectly aligned with holistic wellbeing and personal growth.
"Honestly, I am blown away! It's so improved on what I was thinking. This is really so exciting, huge gratitude!"
Soul Shifting Somatics.
The Common Space
ILLUSTRATION • EXHIBITION DISPLAY PANELS • SIGNAGE • PRINTING
Large Exhibition Panels
A series of 6, 1 metre panels that were displayed at the Futurebuild exhibition, London, for the company Arc. This was a collaboration for the good of the world, something which I am extremely passionate about! Each panel represents a different topic, which Arc specialises in.

There are hand drawn illustrations for each theme - places, people, biodiversity, climate and performance. Arc really are an amazing team; it's a pleasure to work with them on many of their exciting projects!
"You've brought our visions together Michelle - just so clever! Thanks so much for all your excellent hard work!"
Claire Hector, The Common Space.
Isle of Wight Hockey Club
SPORTS LOGO DESIGN • HOCKEY SHIRT MOCKUP
The colour combination of bright orange and a deep inky blue exerts power and enthusiasm - perfect for a sports team. In the centre of the logo, the Isle of Wight shape has a hockey stick (instead of the normal River Medina), with a sequence of 'hockey balls'. These balls are increasing in size, depicting the growth and success of the team.
The circles encompassing the logo suggests a team, working wholly as one unit. The bold serif font is strong and aligned - similar to their team spirit!
"We’re very happy with the end result and I particularly like the way the River Medina has been shaped like a hockey stick - very clever. We want to thank MooksGoo for her hard work!"
Isle of Wight Hockey Team














